IN:
Ireland is calling you!" campaign
Objective:
To increase hostel occupancy and promote tourism in the city by highlighting its unique sights and rich cultural history.
To increase hostel occupancy and promote tourism in the city by highlighting its unique sights and rich cultural history.
We developed this campaign with the aim of getting people to visit and experience the best Ireland has to offer, including staying at the hostel, which has various programmes throughout the month.
Creation of personalised content:
Development of personalised content on social media and the hostel's website, including photos, videos and travel stories that highlight not only the hostel's accommodation, but also the unique attractions and experiences that the city offers.
Development of personalised content on social media and the hostel's website, including photos, videos and travel stories that highlight not only the hostel's accommodation, but also the unique attractions and experiences that the city offers.
Partnerships with local businesses:
Establishing partnerships with local restaurants, bars, cafés, craft shops and tourism businesses to offer special discounts and exclusive experiences for hostel guests, thus promoting a complete immersion in the city's culture.
Establishing partnerships with local restaurants, bars, cafés, craft shops and tourism businesses to offer special discounts and exclusive experiences for hostel guests, thus promoting a complete immersion in the city's culture.
Themed events:
Organising themed events at the hostel, such as live music nights, local food and drink tastings, craft workshops and film screenings that have a connection to the city's history or culture.
Organising themed events at the hostel, such as live music nights, local food and drink tastings, craft workshops and film screenings that have a connection to the city's history or culture.
Interaction with Guests:
Encouraging interaction between hostel guests by promoting activities such as group outings, community dinners and games nights, to create a cosy and friendly atmosphere that encourages the sharing of travel experiences.
Encouraging interaction between hostel guests by promoting activities such as group outings, community dinners and games nights, to create a cosy and friendly atmosphere that encourages the sharing of travel experiences.
Feedback and Continuous Improvement:
Collecting feedback from guests on the campaign and the experiences offered by the hostel, and using this information to adjust and improve the offer of services and activities.
Collecting feedback from guests on the campaign and the experiences offered by the hostel, and using this information to adjust and improve the offer of services and activities.
Expected Results:
Increase in hostel occupancy, especially during the duration of the campaign.
Increase in hostel occupancy, especially during the duration of the campaign.
Increased guest satisfaction, measured through positive reviews and word-of-mouth recommendations.
Greater recognition of the hostel as an accommodation option that offers an authentic and culturally enriching experience.
Success Metrics:
The hostel's occupancy rate during the campaign, compared to previous periods.
Engagement on the hostel's social networks, including likes, shares and comments.
The hostel's occupancy rate during the campaign, compared to previous periods.
Engagement on the hostel's social networks, including likes, shares and comments.
Number of positive reviews and online recommendations left by guests.
Conclusion:
The "Ireland is calling you!" campaign aims to offer student travellers a unique stay that goes beyond simple accommodation, providing an immersion in the city's culture and local experiences. With a traveller-centred approach and strategic partnerships with the local community, it is hoped to achieve positive results for both the hostel and the development of tourism.
The "Ireland is calling you!" campaign aims to offer student travellers a unique stay that goes beyond simple accommodation, providing an immersion in the city's culture and local experiences. With a traveller-centred approach and strategic partnerships with the local community, it is hoped to achieve positive results for both the hostel and the development of tourism.
PT:
Campanha "Ireland is calling you!
Objetivo:
Aumentar a ocupação do hostel e promover o turismo na cidade, destacando seus pontos turísticos únicos e sua rica história cultural.
Desenvolvemos essa campanha com o intuito de fazer as pessoas visitarem e conhecerem o que a Irlanda tem melhor a oferecer, incluindo ficar hospedados no hostel, que tem vários programas ao longo do mês.
Criação de Conteúdo Personalizado:
Desenvolvimento de conteúdo personalizado nas redes sociais e no site do hostel, incluindo fotos, vídeos e relatos de viagem que destacam não apenas as acomodações do hostel, mas também as atrações e experiências únicas que a cidade oferece.
Parcerias com Empresas Locais:
Estabelecimento de parcerias com restaurantes, bares, cafés, lojas de artesanato e empresas de turismo locais para oferecer descontos especiais e experiências exclusivas para os hóspedes do hostel, promovendo assim uma imersão completa na cultura da cidade.
Eventos Temáticos:
Organização de eventos temáticos no hostel, como noites de música ao vivo, degustações de comida e bebida local, workshops de artesanato e exibições de filmes que tenham conexão com a história ou cultura da cidade.
Interação com os Hóspedes:
Incentivo à interação entre os hóspedes do hostel, promovendo atividades como passeios em grupo, jantares comunitários e noites de jogos, para criar um ambiente acolhedor e amigável que encoraje o compartilhamento de experiências de viagem.
Feedback e Melhoria Contínua:
Coleta de feedback dos hóspedes sobre a campanha e as experiências oferecidas pelo hostel, e utilização dessas informações para ajustar e aprimorar a oferta de serviços e atividades.
Resultados Esperados:
Aumento na ocupação do hostel, especialmente durante a duração da campanha.
Aumento na satisfação dos hóspedes, medido através de avaliações positivas e recomendações boca a boca.
Maior reconhecimento do hostel como uma opção de hospedagem que oferece uma experiência autêntica e culturalmente enriquecedora.
Métricas de Sucesso:
Taxa de ocupação do hostel durante a campanha, comparada com períodos anteriores.
Engajamento nas redes sociais do hostel, incluindo curtidas, compartilhamentos e comentários.
Número de avaliações positivas e recomendações online deixadas pelos hóspedes.
Conclusão:
A campanha "Ireland is calling you!" visa oferecer aos estudantes viajantes uma estadia única que vai além das simples acomodações, proporcionando uma imersão na cultura e nas experiências locais da cidade. Com uma abordagem centrada no viajante e parcerias estratégicas com a comunidade local, espera-se alcançar resultados positivos tanto para o hostel quanto para o desenvolvimento do turismo na região.
